SPC Group Opens Shake Shack Westgate Store in Singapore
SPC Group announced on November 1 that it has opened the Westgate store, the eighth Shake Shack location in Singapore.
Shake Shack Westgate store, with 129 seats in a 362-square-meter space, set up shop on the ground floor of Westgate Shopping Mall located in Jurong Innovation District, which is Singapore’s leading smart industrial complex.
Shake Shack Westgate store features a comfortable interior design that reminds customers of a mangrove forest. Through collaboration with Ink&Clog Studio, a Singaporean visual art group, the store’s walls are decorated with animated murals comprising of typography embedding abstract lines and shapes. The typography reading ‘Stand for Something Good®,’ which represents Shake Shack’s commitment to social contribution, expresses the mission to achieve shared growth with local communities.
Celebrating the Westgate store opening, Singapore’s Shake Shack stores offered new menus including Black Truffle Burger, Black Truffle Chick’n, and Black Truffle Fries, as well as a limited-time Concrete (ice dessert) available only at the Westgate store, Peelin’ Cherry-fic. Westgate store will donate some of its sales revenue from Shack Attack to Beyond Social Service, a nonprofit organization helping children and teenagers.
An SPC Group official said, “As the popularity of Shake Shack is increasing in Singapore, we opened a new store in only two months since August. We will promote Shake Shack business more actively in Singapore in order to expand the Southeast Asian market, one of the most important markets for our global business.”
SPC Group, which owns the operating rights of Shake Shack stores in Singapore, has opened eight stores in major commercial districts of the city-state within two years since the opening of the first store in Jewel Changi in April 2019, continuing its success streak after Korea.
