SPC Group Opens Paris Baguette in Raffles City Singapore
-Second flagship store opened with a teahouse concept following the ION Orchard store
-All-day brunch menu served in addition to “Teatra” brand products and a range of pairing menus
SPC Group announced on the June 24th that Paris Baguette Raffles City, the 12th store of the brand in Singapore, was opened in Raffles City.
Paris Baguette Raffles City is located on the ground floor of Raffles City Singapore Shopping Center, a landmark in the central district of Singapore. The store has a floor space of 245 m2 with 64 seats available.
Paris Baguette Raffles City is the second flagship store in Singapore after Paris Baguette ION Orchard. The store not only serves an all-day brunch menu but also functions as the first showroom for Teatra, a blended tea brand of SPC Group.
“Paris Baguette Raffles City x Teatra” offers the atmosphere of a well-groomed garden that fits teatime by adapting a European teahouse design. Timber furniture pieces and plant pots with Paris Baguette brand colors of pastel blue and rose gold were arranged to help create the atmosphere.
With the teahouse concept, a number of tea products and accompanying menus have been launched. The tea products include “Milk Cream Milk Tea”, “Tea Fruity Vin Chaud” (a warm, mulled wine cocktail made using fruits, etc.), and “Tea Infusion Mocktail” (nonalcoholic cocktail). In addition, teatime snacks such as “Cream Cheese Walnut Pound Cake”, a thick slice of pound cake topped with buttered cream cheese and peanut crumbles, and “Cream Cheese Quattro Cheese Pound Cake”, and brunch menus including “Croquet-Madame”, “French toast”, and “Eggs Benedict”, are served. Customers can taste Teatra products and buy gift sets at the store.
“We opened a combination-type store to introduce Teatra brand to Singapore where the British tea culture is established,” said an SPC Group official. “We will keep providing differentiated customer experiences and services in the global market according to local environments.”
Since its entry to Singapore in 2012, SPC Group has opened 12 Paris Baguette stores in major business districts in the country. It also has obtained exclusive business rights for Shake Shack and Eggslut, operating six stores in Singapore. Recently, SPC Group has been accelerating business expansion in the Southeast Asian market, such as by establishing a joint venture with Berjaya Group of Malaysia for entry into the Malaysian market.
