Secta9ine Signs Marketing Deal with KB Kookmin Card
April 27, 2021 – SPC Group announced on April 27th that its marketing subsidiary company, Secta9ine, signed an agreement with KB Kookmin Card on data marketing partnership.
Based on this agreement, Secta9ine will promote the launch of PLCC (Private Label Credit Card) optimized to its Happy Point membership service and pursue various marketing initiatives through data convergence from both companies. Based on these efforts, Secta9ine will provide customized benefits and services to its users.
The two companies will also promote joint marketing strategies via its two platforms, Happy Point and KB Pointree, and further strengthen consumer deals by integrating O2O (online-to-online) services, such as allowing KB Kookmin Card users to use Secta9ine’s Happy Order service in-app.
“We believe the new agreement will provide even greater benefits to consumers,” said an SPC Group spokesperson. “Based on KB Kookmin Card’s payment infrastructure and platform as well as customer data, we look forward to strengthening our data marketing activities in the digital commerce market.”
Launched in January this year, Secta9ine is a digital marketing company created through the integration of SPC Group’s two subsidiaries overseeing ICT business and platform marketing. Secta9ine is a leading technology-based marketing platform business that accelerates SPC Group’s digital transformation.
