With the Year of the Tiger on the horizon, 2022 came at last filled with the tiger’s vigorous spirit. This year, SPC Group will continue to do it best to become a leader of global food culture by providing even more touching products and services to customers. A contact-free New Year’s ceremony took place online early this year to celebrate the new beginning for all staff members at SPC Group and to share their yearly goals ahead.
SPC Group, making a leap to become a 100-year global company
Domestic and overseas staff members of SPC Group participated in the Group’s contact-free online ceremony for the New Year’s
Just like last year, SPC Group hosted contact-free online 2022 New Year’s ceremony as a part of COVID-19 prevention measures. On January 3rd, the ceremony took place with domestic and overseas staff members on board. Through his New Year’s message, Mr. Hur Young In, the chairman of SPC Group, highlighted the Group’s growth to become a ‘100-year global company’ that provides experiences exceeding customer and market expectations. In addition, Mr. Hur emphasized the Group to fulfill its social responsibilities.
Mr. Hur proposed quality beyond comparison, corporate culture innovation, and ESG management of franchises as 2022’s keywords for management. To secure second to none global technical capabilities beyond comparison, SPC Group will expand its R&D investments and accelerate its digital transformation. Furthermore, the Group will lay its foundation to achieve a stable growth by innovating corporate culture where staff members can work effectively. In fulfilling its tasks related to ESG management suitable to the franchise industry, the Group will develop varieties that are well suited to SPG products and will extend its support to farms.
2022 People of SPC Award: SPC Samlip
Following the New Year’s ceremony, People of SPC Award took place to commend staff members who served as the Group’s driving force during 2021. There were several teams with noticeable achievements even under tough external circumstances. Out of many, 3 teams were selected for the grand prize.
‘Samlip Hopang,’ family brand of SPC Samlip, achieved at an all-time-high sales figures
First winner of the award was SPC Samlip (Bakery Marketing Team, Meal Marketing Team, Bakery Product Development Team, Development Team 1, Production Team 2 at Shihwa Production Center, Brand Communication Team). Samlip Hopang is the face of SPC Samlip with 51 years of history. Even as the brand with a long history, the team achieved the highest sales figures thus far by implementing trendy marketing strategies to partake in active communication with younger generations. SPC Samlip centered around the keyword ‘building connections between generations’ and set three specific goals that included sensitivity connection, communication connection, and social connection. One of old symbols of Samplip Hopang is a red-colored steamer; the brand recreated it into a miniature humidifier that can appeal to the millennials and Gen Z. A miniature steamer Hozzimi, and Hozzi Mug that was launched in collaboration with the coffee brand Fritz were all sold out thanks to customers’ enthusiastic responses. As a result, Samlip Hopang successfully outgrew its old brand image and transformed it into young and fresh one.
Reflecting customer opinions, Samlip Hoppang was modeled after Yoo Jae-seok, the national MC.
The brand is going the extra mile in product planning by promptly reflecting reviews from the millennials and Gen Z, while performing a wide array of integrated marketing communication activities. The brand took customers’ opinions wishing to hire the nation’s most famous MC as its spokesmodel, and it did. Samlip Hopang hired Yoo Jae-suk as its spokesmodel and launched a heartwarming campaign under the slogan of ‘Warmth spreads.’ Samlip Hopang also spearheaded in fulfilling its social values by applying eco-friendly packaging materials on all of its products. Consequently, the brand achieved a record average annual sales growth of 15.1%. SPC Samlip will continue to approach customers with a differentiated marketing strategy to draw younger customers’ favorable impressions towards the brand.
2022 People of SPC Award: Paris Baguette’s Southeast Asia Department, Paris Croissant Inc
Minkai branch of Paris Baguette opened in Ho Chi Minh City, Vietnam
SPC Group became a global company through its active foreign market expansion. Recently, the Group fortified its market presence in Southeast Asian market with noticeable business milestones.
Paris Baguette’s Southeast Asia Department of Paris Croissant Inc, a winner of 2022 People of SPC Award, indeed played a leading role in expanding the base for SPC Group’s presence in Southeast Asian market. For the first time in the Group’s global business area, the department succeeded in joint venture business development. Furthermore, the department successfully opened flagship stores through partnerships in both Cambodia and Indonesia.
Paris Baguette successfully settled in Southeast Asia
Paris Baguette’s Southeast Asia Department of Paris Croissant Inc. also formed partnerships with local companies that specialize in food and beverages to ensure successful management of overseas businesses during COVID-19 pandemic. By closely communicating with Cambodian partner HSC Group and Indonesian partner Erajaya Group, the department’s joint venture has been successfully managed. Last May, the first Paris Baguette store in Cambodia opened in Boeng Keng Kang area within the country’s capital Phnom Penh. In November of the same year, the first store in Indonesia opened in Ashta District 8, a shopping mall in the country’s capital Jakarta.
Towards the end of next year, the department plans to operate the world’s first Paris Baguette Halal(products permitted for use to Muslims) factory. By doing so, Paris Baguette’s Southeast Asia Department of Paris Croissant Inc. plans to provide Halal frozen dough to all partners within Southeast Asia’s Halal market. Let’s look forward to the department’s fearless advance to bigger potential.
2022 People of SPC Award: Jeju Sand Cookies TFT, Paris Croissant Inc
Paris Baguette’s ‘Jeju Sand Cookies’ now became a specialty of Jeju
Paris Baguett’s Jeju Sand Cookies now became a must-buy souvenir for Jeju travelers. Behind the product launch, there was an extraordinary planning by Jeju Sand Cookies TFT(Task Force Team). 2022 People of SPC Award’s last winner is Jeju Sand Cookies TFT, Paris Croissant Inc. The TFT developed high-quality Jeju Sand Cookies by using Jeju’s specialty Udo peanuts and a high-grade Isigny butter that suits spatial characteristics at Jeju International Airport.
‘Jeju Sand Cookies’ that uses ingredients that suit local characteristics
By developing a package that contains product’s story, the TFT enhanced product’s overall level of completion. Furthermore, the TFT demonstrated cookie production process and distributed promotion videos to advertise Jeju Sand Cookie. Through such effort, Jeju Sand Cookie recorded cumulative sales of 720,000 cookies last September. With Jeju Sand Cookie’s success, the TFT also launched ‘Gapyeong Sand Cookie’ that can only be found at Gapyeong Service Area. By discovering local specialty products that can represent each region, the team intends to increase the brand value and contribute to the local growth.
In 2022, SPC Group plans to take a leap to aim high by providing tasty and high-quality edibles.
Please stay with SPC Group growing into a global company winning everyone’s hearts and minds around the globe through relentless innovation and proper ESG management!
